About Us

Our Strategy

We believe that everything starts with identity. The key for success starts with validating who you are, knowing where you are and understanding what is being done. Our objective is to become the leader in the identity space and our company decisions are based on this premise.


OrangeHook was founded in 2014 as a holding company to accelerate a select collection of companies that delivered business and governmental software applications. These assets are focused on the mission of “changing the world we live in to be a better and safer place.” The company has applied a sophisticated approach strategically designed to unleash higher levels of efficiencies within these business ventures. Targeting enhanced visibility, eliminating redundancies within selling, general and administrative expenses, and empowering the inherent talent residing inside these unique businesses is now yielding a suite of solutions that is interoperable and leading edge.

OrangeHook now delivers products and services from its portfolio organizations to dynamic businesses, and broad government sectors with the common theme of making governments and healthcare smarter. By focusing its team on strong identity solutions, OrangeHook is set to rapidly become the leader in converged credentials that directly link identity with Big Data sets, accountability, payments and healthcare.

Core Values of OrangeHook

  • Stay actively involved
  • Do the right thing
  • Inspire to improve
  • Focus on impact and acceleration
  • Be open - "Take two people with equal intelligence, and the one with the most information, wins!"
  • Work with companies where we can make a significant difference

Mission of OrangeHook

To discover, enable, and elevate innovative and life enhancing technology solutions which can change the world.

Vision Statement of OrangeHook

Our vision is to take companies with good potential and make them great companies with unbridled opportunity.

Our unusual name invokes an easy introduction, familiarity, yet stands out in the crowd. Cheerful orange evokes exuberance, fun and vitality. Also known for: self-confidence, independence, extroversion and boldness.

You have heard the saying, "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." We provide the structure and resources to enable companies to be successful for years to come.

  • James L. Mandel

James L. Mandel - President / CEO of OrangeHook

James Mandel is President and Chief Executive Officer of OrangeHook, Inc. Previously, Mr. Mandel was President and Chief Executive Officer of Multiband Corporation, a technical services company with approximately 4,000 employees and $300 million in annual sales revenue. Multiband was sold to Goodman Networks in August 2013 for approximately $120 million in cash. Mr. Mandel continued in his role as CEO until July 2014. His background also includes being the Vice President of Systems for Grand Casinos, where his duties involved managing the system design, development, installation and on-going maintenance for the 2,000 room, the Stratosphere Hotel ($507 million dollar build), Casino and Tower in Las Vegas. He formerly served as a Chairman of the Board of Directors for CorVu Corporation, an international software development company which was sold in June of 2007, and currently serves as the Chairman of GeoSpan Corporation, a geo-spatial mapping corporation that operates nationally and is based in Minneapolis, Minnesota.

CU  Disney Institute
  • Robert F. Riess

Robert F. Riess - COO / CMO of OrangeHook - President of Salamander Technologies, LLC.

Robert F. Riess is the Chief Operating Officer and Chief Marketing Officer of OrangeHook, Inc. and is also the President of Salamander Technologies, LLC. Previously, Mr. Riess was the Executive Vice President of Sales & Marketing at Multiband Corporation. He presided in the telecommunications industry for over 18 years providing sales and marketing leadership, development, and deployment managing teams of up to 265 employees. Some examples include; creation and successful deployment of a branding strategy for a publicly traded company, a proven successful track record in developing and managing a nationwide residential sales force, development and deployment of a twelve state security division, and development and implementation of a nationwide multi-dwelling unit marketing platform including a field sales force and multiple Call Centers of up to 150 seats to support its success. He has a double major in Marketing and Logistics as well as received his master’s degree in Business from Central Michigan University.

CMU  Disney Institute
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